Facebook Media Buyer

INSIGNIA RESOURCES PANAMA S.A. -

Insignia Resources is a third-party business process outsourcing partner dedicated to providing our clients unparalleled talent, results, and customer experience. Insignia commits to delivering clients 1:1 staff replacement for US-based employees with highly-qualified Panamanian employees. We do so by recruiting only the most passionate, motivated, and customer service-centric candidates from our broad network. We combine our 20+ years of Management experience and operational expertise to transform our clients’ existing processes into streamlined and effective operating systems that incorporate Insignia staff and fuel success. Our ideal, nearshore location in Panama eliminates language and time zone barriers and provides the stability and infrastructure necessary for business relationships to thrive. We invest ourselves in the clients’ success by exceeding their expectations, providing 100% transparency, and taking a hands-on approach to meet their evolving needs.

  • Panamá, Panamá - Panama
  • Marketing y Publicidad
  • No especificado
  • Full-time | Presencial
  • Junior
  • Universitario (En Curso)

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Descripción del puesto

Facebook Media Buyer is organized with HIGH attention to detail. Additionally, they are analytical, comfortable with numbers, and a great problem solver. They thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. This position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.

Responsibilities:

  • Creating and launching ad campaigns.
  • Setting up a reporting dashboard.
  • Ensure funnels are working and set up correctly and are ready for traffic.
  • Optimizing and split testing.
  • Tasking out different components of a campaign such as images and copy to the creative team.
  • Optimizing campaigns for the lowest possible cost per result and overall positive ROI daily.
  • Following up with client communication, questions, and concerns in a timely manner.
  • Staying on top of new techniques, strategies, and changes to test for better client results and campaign successes.
  • Proactively developing and optimizing creative strategies to consistently drive high-quality leads, traffic, and visibility.

Requisitos

  • 2+ years of paid FB Ads Management experience.
  • Create campaigns, analyze performance and know how to scale performing ads.
  • A deep understanding of webinar & opt-in funnels.
  • The ability to develop and maintain a complete knowledge of FB tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for customers.
  • A complete understanding of all available numbers in FB Ads Manager dashboard.
  • A mastery of interpreting numbers as it relates to real-world traffic flows in a campaign.
  • The ability to spot problems in a campaign.

Beneficios

  • Paid Health & Life Insurance.
  • Perfect Attendance Bonus (Paid Monthly)

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